Nourishing Mascara
Visibly lengthens. Naturally nourishes.

Nourishing Mascara

Visibly lengthens. Naturally nourishes.

Our 100% Natural Nourishing Mascara features a formula that lengthens and defines lashes. Read more
100% Natural

Colour: Classic Black


Our 100% Natural Nourishing Mascara lengthens and defines lashes. The brush and formula work together to give you longer, healthy looking lashes instantly. Made with Jojoba Oil and naturally moisturizing Glycerin to nourish lashes, this 100% natural mascara is gentle enough for your delicate eye area. Burt's Bees Nourishing Mascara is safe for sensitive eyes and contact lens wearers, and is formulated without parabens, phthalates, SLS, petrolatum or synthetic fragrances. It's ophthalmologist tested, never tested on animals and cruelty free.

Benefits & Claims

  • 100% natural formula lengthens and defines lashes instantly
  • Comes with convenient, easy-to-use applicator brush
  • Gentle enough for the delicate eye area; safe for sensitive eyes and contact lens wearers
  • Formulated without parabens, phthalates, SLS, petrolatum or synthetic fragrances; ophthalmologist tested; never tested on animals; cruelty free

Key Ingredients
aqua [water], cera alba [beeswax], glycerin, euphorbia cerifera cera [euphorbia cerifera (candelilla) wax], stearic acid, galactoarabinan, simmondsia chinensis (jojoba) seed oil, sodium stearoyl lactylate, pullulan, hectorite, sorbitol, acacia senegal gum, xanthan gum, coco-glucoside, mica, trehalose, p-anisic acid, glyceryl caprylate, glyceryl stearate, levulinic acid, sodium levulinate, potassium stearate, stearoyl glutamic acid. May contain [+/-]: CI 77491•CI 77492•CI 77499 [iron oxides].
How to
• Apply mascara to the upper and lower lashes, from root to tip. Repeat until desired length is achieved. • Remove eye makeup with Burt’s Bees® Eye Makeup Remover Pads.
Rated 1 out of 5 by from Flakes and smears I was hoping to switch to a cleaner mascara. This won’t be it. This mascara flakes while being applied, and after it’s on, even dry. That’s a huge negative for me.
Date published: 2020-03-17
Rated 4 out of 5 by from Amazing!!! (if you love the natural look) (I chose the brown color) I love this mascara. It doesn't irritate my eyes like other conventional mascaras, it defines my lashes very well, it is long-wearing (up to 12 hours in my experience), and it just makes my eyes look bigger, brighter, and better in general. It makes your lashes feel very velvety, so breakage from a stiff formula won't happen (this has happened to me before and it is very unfortunate). It doesn't smear either and is very user-friendly. But there are a few things to note 1) This is NOT for the full glam girls. If you want volume and extreme length, this mascara will likely not get you there. I have naturally long lashes, they're just very thin, so it defines them well and lengthens just enough to make them visible and to accent my eyes, but if you have very short lashes and want long ones, this may or may not get you there (the black color might, but the brown color isn't stark enough in my opinion). The texture is quite thin, so it goes on like butter but it doesn't build up to that "doll eyes" look that I know some women enjoy. It will build up, don't get me wrong, but it doesn't build up like others will. I would go for another Burt's Bees mascara if you want something that is not "your lashes but better" and a little more extreme, but you still want to stay in the natural makeup arena. 2) It does not hold up to extremely watery eyes. It's nourishing, so it feels wonderful on the lashes but it is also vulnerable to run. I don't have watery eyes, but I do rub my eyes pretty often and it doesn't transfer across my eyes which is good, but I can see flakes on my hands and I do notice that by the end of the day, there is less product on my eyes. I also did a small "experiment" where I applied it and then made myself cry with onions, and the mascara did well up slightly, but not enough to run unless you are full-on crying or have very active eyes, so allergy people should be aware of this. Nonetheless, it still wears very well. And it is easy to take off at the end of the day so that you aren't destroying your lashes every night :) 3) DON'T TRY THE SALINE DROP TRICK. I have seen "mascara hacks" where the mascara dries up and you can drop some saline into the bottle and poof! new mascara... that is this mascara's downfall. For one, I don't think this mascara CAN dry up since there are so many wonderful oils in the formula (I have had mine opened and in use for 6 months *I know that you're supposed to use it for 3 months and replace it buuuut I haven't had any irritation so imma keep it*), but secondly, if you add water to this mascara, it is ruined. It will turn into soup and won't do anything except make a mess of your eyes. My friend did this with hers when she wanted to get to the last bit of it and she was so sad. Overall, this is a wonderful mascara, and I wil definitely keep this near and dear. There are a few caveats of course, but the only way to know of its effectiveness is to TRY IT!!! So try it
Date published: 2020-03-01
Rated 1 out of 5 by from Sticky and heavy feeling I bought this mascara a little over a month ago, and it’s honestly one of the worst makeup products I’ve ever used. I had high hopes as I enjoy most of the other products from burts bees. The consistency of this formula is sticky and makes my lashes fall flat. I end up with flaking and clumpy lashes. After not using it for a few days I opened the tube to find it has become super sticky and smells very strongly of honey! I don’t mind the smell but it seems odd that it didn’t start out like that. Would I recommend or repurchase, absolutely not. Better to spend your money on another brand or perhaps different formula.
Date published: 2020-02-28
Rated 3 out of 5 by from I don't mind this mascara, although the brush isn't the best. After two uses, the bristle part of the brush came off and is stuck inside the tube! Of course, I'd already thrown away my receipt and Walmart wouldn't accept it as a return. Frustrating!
Date published: 2020-02-27
Rated 1 out of 5 by from Terrible I brought a tube last summer and was impressed. This time around, I purchased another tube (last weekend). The formula is flaky and clumpy. My eyes become watery and itchy because of the dry formula. Walmart won't reimburse me. It's embarrassing to wear this mascara and uncomfortable.
Date published: 2020-02-23
Rated 1 out of 5 by from Your eyes will burn I bought this mascara because it was cruelty free and an all natural mascara. However, if your eyes water even the slightest bit, you'll want to rip your eyes out- it stings, burns, and you wont be able to see for about 5 minutes. Was terrible.
Date published: 2020-02-15
Rated 1 out of 5 by from Worst mascara I’ve ever used so clumpy and dry. made my lashes look like spider legs.
Date published: 2020-02-10
Rated 1 out of 5 by from Ive never been so angry applying mascara before Seriously this is some of the WORST mascara I’ve ever tried. It’s so mf gloopy and sticky there’s no reason anyone should ever attempt an application. My eyelashes look like sticky bulbous straight STICKS. they won’t curve upward even if I curl them before using this. The applicator is just trash because it apples too much on your eyelashes and it just crumbles off onto your fresh foundation on second application if you attempt to fix the horrid mess it created. im seriously so disappointed this is even in my property, it really doesn’t deserve a second chance. Also just found out that burts bees isn’t cruelty free either so yikes
Date published: 2020-02-07
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